Simon Cairns, Chief Executive Officer and Director

Simon is the Chief Executive Officer and a Director of Freshlocal. He joined the Company in September, 2021 as President of FoodX Technologies and was appointed as the CEO in December, 2021. Simon is responsible for leading the overall growth and development of the Company, including its high potential grocery eCommerce business, which is focused on the provision of FoodX’s SaaS-based eGrocery Management Solution (eGMS) to a global retail grocer client base.

Simon brings more than 20 years of leadership experience centred on the design, development, and sales of SaaS-based eCommerce platforms. Prior to joining Freshlocal, Simon was the Chief Executive Officer and General Manager of PNI Media, a Vancouver-based enterprise-grade SaaS platform and services provider that offers platform technology to the world’s largest retailers. During his tenure, the PNI platform grew to support more than $1 billion in annual retail revenues and to provide value-added services to retailers serving more than 65 million consumers. Simon brings significant technology business development experience to our team along with deep expertise in creating and managing partnerships with some of the world’s largest retail brands in international markets.

Monika Russell, Chief Financial Officer and Corporate Secretary

Ms. Russell has over 18 years of public company experience, most recently as Chief Financial Officer of a TSX Venture Exchange listed technology company offering currency authentication and brand protection products and services. Ms. Russell is responsible for financial strategy, overall operating budget and the finance team.