Peter van Stolk , Chief Executive Officer and Director

Mr. van Stolk brings more than 30 years of experience to Freshlocal and serves as its Chief Executive Officer, where in addition to his role as Chief Executive Officer, he oversees all marketing, branding, and sets the strategic direction for the company. Peter joined the company in 2010.

Peter brings a high level of entrepreneurial energy, with deep roots in the food and beverage industry, to Freshlocal. He was the founder of Jones Soda Co. in 1987 and served as its Chief Executive Officer and Chair of the Board of Directors through 2007. Jones Soda was one of the first consumer-branded companies that recognized the potential of Social Media to create an emotional connection with its consumers. Jones Soda invited its followers to participate and interact with the brand through proprietary custom labeling and unique flavor development.

Prior to joining Freshlocal’s predecessor company, SPUD, and in addition to his efforts at Jones Soda, Peter founded the Treefort Group in 2008, served on the Board of Directors for Kor Water (2009 to 2011) and Steaz (2010 to 2013).

Adrienne Uy, Chief Financial Officer

Ms. Uy is the Chief Financial Officer of Freshlocal, where she oversees all finance, accounting, payroll and legal operations. She joined the business in 2010 and has more than 25 years experience in the consumer products, ecommerce, and retail industries. Prior to joining Freshlocal, Adrienne was Corporate Controller for 3TIER, a global, renewable energy information-to-decision technology company with offices in Seattle, Panama, India and Australia from 2008 to 2010. In addition, Adrienne has held roles at Starbucks Coffee Company in their Financial Policies & Compliance, Financial Reporting and Corporate Accounting groups from 2006 to 2008; as a Vice-President at Jones Soda Company from 1997 to 2005 where she was responsible for distribution and logistics for both the company’s independent distribution and direct store delivery (DSD) networks across North America and for its ecommerce business units. Adrienne completed a Bachelor of Science (Accounting) in June 2005, and completed an MBA in March 2009, at Seattle University. She is also a CPA (WA state) since April 2007. Adrienne currently sits on the board of the Canadian Health Food Association (CHFA) and has been the chair of the Audit Committee since 2018.

Jeffrey King , Chief Technology Officer

Mr. King is the Chief Technology Officer of Freshlocal. Jef joined the company in 2019 and oversees all technology advancement including software development within Freshlocal’s operating subsidiaries - SPUD and Food-X – and is responsible for all operational uptime and ensuring high levels of customer satisfaction and product innovation. Jef has over 22 years experience working in the software industry, including several senior roles at Microsoft from 2015 to 2019 including the distinguished title Principal Technical Evangelist. While at Microsoft, Jef incubated and accelerated the development of hundreds of high-tech SaaS companies and led global best practices. Prior to that, Jef was a founder of five start-ups and worked closely with numerous others. Jef holds patents in Augmented Reality, and he completed a Certificate in Software Systems at the British Columbia Institute of Technology in March 2004.