Simon Cairns, Chief Executive Officer

Simon is the Chief Executive Officer of Freshlocal. He joined the Company in September, 2021 as President of FoodX Technologies and was appointed as the CEO in December, 2021. Simon is responsible for leading the overall growth and development of the Company, including its high potential grocery eCommerce business, which is focused on the provision of FoodX’s SaaS-based eGrocery Management Solution (eGMS) to a global retail grocer client base.

Simon brings more than 20 years of leadership experience centred on the design, development, and sales of SaaS-based eCommerce platforms. Prior to joining Freshlocal, Simon was the Chief Executive Officer and General Manager of PNI Media, a Vancouver-based enterprise-grade SaaS platform and services provider that offers platform technology to the world’s largest retailers. During his tenure, the PNI platform grew to support more than $1 billion in annual retail revenues and to provide value-added services to retailers serving more than 65 million consumers. Simon brings significant technology business development experience to our team along with deep expertise in creating and managing partnerships with some of the world’s largest retail brands in international markets.

Adrienne Uy, Chief Financial Officer

Ms. Uy is the Chief Financial Officer of Freshlocal, where she oversees all finance, accounting, payroll and legal operations. She joined the business in 2010 and has more than 25 years experience in the consumer products, ecommerce, and retail industries. Prior to joining Freshlocal, Adrienne was Corporate Controller for 3TIER, a global, renewable energy information-to-decision technology company with offices in Seattle, Panama, India and Australia from 2008 to 2010. In addition, Adrienne has held roles at Starbucks Coffee Company in their Financial Policies & Compliance, Financial Reporting and Corporate Accounting groups from 2006 to 2008; as a Vice-President at Jones Soda Company from 1997 to 2005 where she was responsible for distribution and logistics for both the company’s independent distribution and direct store delivery (DSD) networks across North America and for its ecommerce business units.

Adrienne holds a Master of Business Administration from Seattle University and is an inactive CPA (WA state). Adrienne currently sits on the board of the Canadian Health Food Association (CHFA) and has been the chair of the Audit Committee since 2018.

Jeffrey King , Chief Technology Officer

Mr. King is the Chief Technology Officer of Freshlocal. Jef joined the company in 2019 and oversees all technology advancement including software development within Freshlocal’s operating subsidiaries - SPUD and FoodX – and is responsible for all operational uptime and ensuring high levels of customer satisfaction and product innovation.

Jef has over 22 years experience working in the software industry, including several senior roles at Microsoft from 2015 to 2019 including the distinguished title Principal Technical Evangelist. While at Microsoft, Jef incubated and accelerated the development of hundreds of high-tech SaaS companies and led global best practices. Prior to that, Jef was a founder of five start-ups and worked closely with numerous others. Jef holds patents in Augmented Reality, and he completed a Certificate in Software Systems at the British Columbia Institute of Technology in March 2004.